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Health Care Communicators Marketing/Public Relations Efforts Honored in Statewide Competition
November 14, 2008

Topeka, Kan. – Area hospitals and health systems were recently recognized for excellence in public relations and marketing efforts by the Kansas Association of Health Care Communicators through its Emerald Award competition.

Emerald Awards are given annually to hospitals and health systems that excel in internal communications, external communications, special events, advertising and other categories.  Judges from the Iowa Hospital Association with extensive experience in health care marketing evaluated this year’s 53 entries for planning and research, implementation, cost effectiveness, and results.

The Emerald Awards were presented at the Kansas Association of Health Care Communicators luncheon and annual meeting on November 14th, held during the Kansas Hospital Association’s Annual Convention in Overland Park, Kan.

Lori Beikman and Marcia Newell represented Clay County Medical Center, which received a certificate of merit and two Emerald Awards. emerald awardsThe following awards in their respective categories were presented:

Internal Communications - Total Campaign

Certificate of Merit

  • “Bender Bucks Program”
    Marcia Newell & Lori Beikman, Clay County Medical Center, Clay Center, Kan.
    This new program rewards employees for adherence to the mission statement of the hospital by giving them a Bender Buck, which may be redeemed for food, clothing or pre-approved time off.
  • “National Sleep Awareness Program”
    Kathleen Dultmeier, Stormont-Vail HealthCare, Topeka, Kan.

External Communications - Newsletter

Certificate of Merit

  • “Healthy Times”
    Anita Fry, Stormont-Vail HealthCare, Topeka, Kan.

External Communications - Annual Report

Emerald Award

  • “New Beginnings”
    Linda Smith, Shawnee Mission Medical Center, Shawnee Mission, Kan.

Certificate of Merit

  • “Quality in Action”
    John Francis, Saint Luke’s Health System, Kansas City, Mo.

External Communications - Other Publication

Emerald Award

  • “Straight from the Heart”
    Tracy Campbell, Coffey Health System, Burlington, Kan.
  • “Safe & Sound”
    Telisa Hassen, Children’s Mercy Hospitals and Clinics, Kansas City, Mo.
  • “2007 Wish List”
    Telisa Hassen, Children’s Mercy Hospitals and Clinics, Kansas City, Mo.

Certificate of Merit

  • “Treasures”
    Stacey Service, Children’s Mercy Hospitals and Clinics, Kansas City, Mo.
  • “Neonatal Outreach Education Booklet”
    Stacey Service, Children’s Mercy Hospitals and Clinics, Kansas City, Mo.
  • “Saint Luke’s Health”
    John Francis, Saint Luke’s Health System, Kansas City, Mo.

External Communications - Total Campaign

Emerald Award

  • “Opening New Doors—Providence, Saint John Foundation Capital Campaign”
    Catherine Rice, Providence Medical Center, Kansas City, Kan.
  • “Well into the Future”
    Jay Levine, Providence Medical Center, Kansas City, Kan.
  • “Granny Gets an MRI”
    Marcia Newell & Lori Beikman, Clay County Medical Center, Clay Center, Kan.
    The video submitted in the national contest sponsored by the Siemen’s company to win an MRI.  Although the entry did not result in getting an MRI for Clay County Medical Center, it garnered a lot of community support and raised awareness about the need for an in-house MRI.

 Special Events

Emerald Award

  • “Women in Training”
    Rachel Rahe, Saint Luke’s Health System, Kansas City, Mo.

Certificate of Merit

  • “Women’s Heart Health Fair”
    Donna Jungman, Menorah Medical Center, Overland Park, Kan.
  • “Dementia Diagnosis: What Next?”
    Marsha Setzkorn-Meyer, Hillsboro Community Medical Center, Hillsboro, Kan.
  • “Honor Flight”
    Tracy Campbell, Coffey Health System, Burlington, Kan.
  • “2nd Annual Trauma Symposium”
    Jennifer Tinajero, Stormont-Vail HealthCare, Topeka, Kan.

Audiovisual and Electronic Communication

Emerald Award

  • “eRounds”
    Rachel Rahe, Saint Luke’s Health System, Kansas City, MO.

Certificate of Merit

  • “Healthy Kids e-newsletter”
    Telisa Hassen, Children’s Mercy Hospitals and Clinics, Kansas City, Mo.
  • “Focus on Kansas Web Site”
    Marena Frazier, KUMC-Rural Health Education and Services, Wichita, Kan.

Advertising - Print and Direct Mail

Emerald Award

  • “Million Reasons Posters”
    Stacey Service, Children’s Mercy Hospitals and Clinics, Kansas City, Mo.

Certificate of Merit

  • “We Deliver” OB/GYN Magnet Mailer
    Sarah Albertson, ME&V/Central Kansas Medical Center

Advertising - Television and Radio

Emerald Award

  • “Vital Stats”
    Doug Spear, Shawnee Mission Medical Center, Shawnee Mission, Kan.

Advertising - Total Campaign

Emerald Award

  • “The Million Reasons Campaign”
    Shawn Arni, Children’s Mercy Hospitals and Clinics, Kansas City, Mo.

Certificate of Merit

  • “Hope. Courage. Heart.”
    Donna Jungman, Menorah Medical Center, Overland Park, Kan.

Writing

Emerald Award

  • “Breaking the Silence About Dementia”
    Marsha Setzkorn-Meyer, Hillsboro Community Medical Center, Hillsboro, Kan.

Certificate of Merit

  • “International Patient Story”
    Jessica Salazar, Children’s Mercy Hospitals and Clinics, Kansas City, Mo.
  • “Blood Donor Story”
    Jessica Salazar, Children’s Mercy Hospitals and Clinics, Kansas City, Mo.
  • “Cleft Palate Story”
    Jessica Salazar, Children’s Mercy Hospitals and Clinics, Kansas City, Mo.
  • “Dental Care Providers in Kansas”
    Marena Frazier, KUMC-Department of Rural Health, Wichita, Kan.

Media Relations

Emerald Award

  • “Bone Marrow Donor Story”
    Tom McCormally, Children’s Mercy Hospitals and Clinics, Kansas City, Mo.

Wildcard

Emerald Award

  • “The Face of Breast Cancer Exhibit and Calendar”
    Doug Spear, Shawnee Mission Medical Center, Shawnee Mission, Kan.
  • “Precaution Signs”
    Marcia Newell & Lori Beikman, Clay County Medical Center, Clay Center, Kan.emeraldaward
    New signage was designed to communicate information about infection control and
    precautionary measures for patients/visitors and staff in an easy to read format with uniform
    appearance.
  • “Saint Luke’s Physician Directory”
    Rachel Rahe, Saint Luke’s Health System, Kansas City, Mo.

Certificate of Merit

  • “Lunch & Learn Program”
    Tracy Campbell, Coffey Health System, Burlington, Kan.
  • “Joy of Caring Appreciation Card”
    Linda Ruiz, Stormont-Vail HealthCare, Topeka, Kan.

The PowerPoint presentation highlighting the winners also will soon be available on the www.kahcc.org.